Declaring Your Backbone’s Value

Backbone organizations must do ongoing work to motivate stakeholders — including potential partners, community members, and funders — to participate in collaborative action networks. This course will share examples and guide you to develop a value proposition narrative: an inspiring, place-based story that you can easily adapt and update to any audience or outcome to move stakeholders to action.

As a fundraiser, this course was a game changer in helping me articulate why our work matters — especially to funders who may not fully grasp what a backbone organization does. The course gave me concrete language and tools to explain how we drive systems change.

By the end of this offering, participants will:

Craft a compelling shared vision that reflects your community’s current reality and articulates the transformational work your backbone is doing.
Use custom tools and examples to draft a compelling narrative and audience-specific messages that resonate with stakeholders to inspire collective action.

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